CRM Integration
Keep customer context consistent across sales, support and product
We integrate CRM platforms with commerce, product and support systems so teams are not maintaining three versions of the same customer.
Definition. CRM integration connects customer, company, pipeline and service records to other systems through APIs and events, with a defined source of truth for each field.
A CRM that staff do not trust is just an expensive notepad
If commerce and product events never arrive, reps invent their own tracking.
Duplicate people and companies
Matching rules were never designed, so reporting is fiction.
One-way sync folklore
Nobody can say which system wins when a phone number changes.
Activity missing
Purchases, tickets and product usage never show up next to the account.
Capabilities
What we build
Specific delivery, not a vague capability list.
Customer matching
Deterministic identifiers where possible, reviewed rules where not.
Event pipelines
Orders, signups and tickets posted as CRM activity or records.
Field ownership
A written map of which system may write which field.
Solutions
Common implementation scenarios
Commerce to CRM
Shopify or custom checkout creating and updating the right accounts.
Product-led sales
SaaS usage and accounts reflected for the sales team.
Support alignment
Tickets and customers referring to the same records.
How we work
Development process
01
Discovery
We clarify the business problem, current systems, constraints, success metrics and decision-makers before recommending a build.
02
Strategy
We define the product scope, delivery sequence and commercial trade-offs so engineering work maps to a measurable outcome.
03
Architecture
We design the application, data, integration and security model before implementation starts, reducing rework later.
04
UI/UX
We design the interfaces operators and customers will actually use — with clarity, accessibility and conversion in mind.
05
Development
We implement in short, reviewable increments with staging environments and visible progress against the agreed scope.
06
QA
We test functional flows, edge cases, integrations, performance and release readiness before anything reaches production.
07
Launch
We ship with a controlled cutover, monitoring and a clear rollback plan so go-live is an operational event, not a gamble.
08
Support & Optimization
After launch we stabilize, measure and improve — fixing issues quickly and iterating on the features that affect the business.
Stack
Technologies
- Node.js
- TypeScript
- PostgreSQL
- Shopify APIs
Industries
Where this service is typically used
Ecommerce
We help ecommerce businesses build Shopify experiences, operational AI, mobile clients and the integrations that keep catalog, orders and inventory honest.
SaaS
We help software companies ship AI capabilities, integration surfaces and mobile clients that respect tenancy, metering and a roadmap you can maintain.
Retail
We help retailers connect commerce, operations apps and back-office systems so availability, orders and exceptions are not a manual sport.
Engagement
How we work commercially
Fixed scope
A defined outcome, timeline and budget after discovery. Best when requirements are clear enough to estimate with confidence.
Dedicated team
A stable product squad that works as an extension of your team across a roadmap, not a one-off ticket list.
Ongoing development
Retained engineering capacity for iteration, integrations, maintenance and new capabilities after the first release.
Consulting
Architecture, vendor selection, AI feasibility, Shopify Plus planning or integration design without a full build engagement.
FAQ
Questions about crm integration
We integrate the CRM you already run, provided it has a usable API. The design work is field ownership and matching, not the logo.
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Learn moreNext step
Map a CRM integration
Tell us which CRM you run and which events sales or support currently miss. We will propose identifiers, field ownership and a first sync.